Creating Buzz: SMM on TikTok

Today, marketers are calling the Asian social platform “TikTok” without exaggeration the “main competitor to YouTube.”

And it’s no surprise. Despite not paying for direct views and visits like YouTube does, TikTok’s audience and user base are growing day by day. Official data shows that the app has already attracted over a billion active users from 150 countries worldwide. This is largely because TikTok has taken the best elements from YouTube while providing direct, free access to that content.

Users flock to TikTok not primarily for monetary gain. It’s a vast, lucrative platform with active users, allowing products to gain recognition in MINIMAL time and with MINIMAL investment.

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 What is TikTok All About?

TikTok is a social network where you can upload videos of any quality, ranging from 15 to 60 seconds. Typically, users share:

• Their creative works
• Quotes
• Humor
• Fun sketches and facial expressions

More serious brands utilize TikTok for promotion by showcasing product examples. Over the past year, useful content like tutorials and life hacks has become a significant trend.

The more interesting your video is, the better its chances of being recommended. The algorithm will push it to users, helping you gain followers, likes, and elevate your brand’s presence on the platform

As you can see, everyone on TikTok strives to create the most creative videos to get into recommendations.

The platform has numerous advantages, the most significant being: you don’t need to invest money in videos to gain followers. The network is structured such that any video—whether shot on a professional camera or the most basic mobile phone—can go viral.

Another key benefit is the opportunity for ANYONE to become popular or boost their brand’s visibility! Whether you’re a casual blogger or the owner of a multimillion-dollar corporation, TikTok treats everyone equally!

How to Achieve This?

Here are several essential tips, or rules, to help you consistently get featured in this social network’s recommendations.

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 Rule One: Publish Regularly!

We’ve emphasized in previous articles that TikTok is not just a source of entertainment for marketers; it’s a traffic source. Any traffic builds up when you work on it every day. Treat the platform as a job, and consistently publish videos. The results will follow.

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 Rule Two: Publish Interesting Content

When starting with this social network, take the time to understand its “roots”—the creators. This knowledge will significantly help you in promoting your product. TikTok is an Asian platform, and the mentality in these countries is known for its “cuteness” in both appearance and behavior. In simpler terms, users prefer videos that are charming, whimsical, and childlike—what we often call “kawaii.”

This doesn’t mean you should turn your brand into a circus act for entertainment, but adapting your videos to meet the platform’s requirements is essential. Make them as engaging and unique as possible, with real meaning.

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 Rule Three: Appearance Matters

As mentioned earlier, appearance plays a crucial role on Asian platforms. This is part of the cultural values of Japanese, Korean, and Chinese audiences. Keep this in mind if you appear in videos discussing your product.

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 Rule Four: Keep It Short and Simple

As noted in other blog articles, modern minds are overwhelmed with information. As a result, people don’t want to watch long or complex content. The takeaway? The simpler and shorter your video, the better.

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 Rule Five: Follow Platform Rules

For reasons we can’t fully explain, TikTok is among the strictest social media platforms regarding user behavior. Simply put, if you don’t adhere to the platform’s rules, you risk getting banned along with your hard-earned followers. As experience shows, escaping a ban is nearly impossible, especially since the Russian-speaking segment of TikTok lacks the same influence as American and Asian users. Until TikTok’s developers improve communication with Russian-speaking users, achieving fairness will be challenging.

Therefore, the first step is to familiarize yourself with all the rules set by TikTok and follow them strictly. You can find these rules within the app—they’re straightforward and easy to understand.

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