SEO Competitor Analysis: Step 1 – Create a List of Competitors

In today’s competitive landscape, every successful business begins with a thorough competitor analysis. This crucial first step is essential for entrepreneurs looking to understand their market and gain insights from those who excel.

When you start collaborating with a professional SEO expert, you’ll often hear: “We need to analyze our competitors’ SEO.”

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But what does this really entail?

It means diving deep into your competitors’ online promotion strategies. By examining their tactics, strengths, weaknesses, and mistakes in organic search, you can craft a powerful promotion strategy for your own website.
In this article, we’ll break down what a detailed SEO competitor analysis involves and guide you on whether you can tackle it yourself. While we highly recommend enlisting SEO specialists, we understand that budget constraints can be a concern. The good news? Following a clear, detailed guide makes this process manageable.

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Where to Start?

SEO analysis typically consists of five key stages:

• Identify a list of competitors.
• Gather data on their website quality metrics.
• Review the keywords they rank for.
• Explore the structure of their websites.
• Analyze the content on their sites.

Today, we’ll focus on the first step.

 

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Step 1 – Create a List of Competitors

Your primary competitors are the websites that appear in search engine results alongside yours, often ranking higher. To effectively compete, you need to know who they are.

Gathering this data manually can be overwhelming, but there are specialized tools to simplify the process. Many options are available—some free, others paid—but all are user-friendly. One excellent tool is Netpeak Checker.

This program offers a 7-day free trial of its Russian-language version, providing ample time to determine if it meets your needs. The speed and efficiency of Netpeak Checker are its standout features, delivering all the essential data quickly. Note that registration is required, and exporting results may necessitate a paid plan.

Here’s how to get started with Netpeak Checker:

Launch the “PS Parser” tool within the program.

In the left sidebar, navigate to the “Queries” tab and enter the keywords relevant to your site.

Click “Settings” to select the search engines you want to analyze. For detailed results, head to the “Search Engines” section and choose the number of results (ideally no more than 30).

Click the “Start” button to generate your list of competing sites and their positions.

To download this data in a table format, simply click the “Export” button.

Compile your main competitors into a table for further analysis.

In our next publication, we’ll delve into Step 2, guiding you through the next phase of your SEO competitor analysis. Stay tuned for more insights to elevate your online presence!

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